Key Takeaway
It might be easy to dismiss the cash value of whole life insurance as insignificant, but some notable organizations including Disney, McDonald’s, and JCPenney used their policies to launch, grow, and save their companies.
Insurance Helped Build ‘The Happiest Place on Earth’
Mickey Mouse might not be around today if it hadn’t been for Walt Disney’s whole life insurance policy. In the beginning, Walt had a hard time raising the money he needed to bring his concept to fruition. He sold a second home, bought large tracts of land through front companies, and borrowed against his life insurance product to raise cash.
Walt used the money to pay studio employees until banks were willing to finance his dream. Today, we all know that Disney is a very profitable, multinational empire that has been bringing smiles to the faces of fans (young and old alike) for generations.
Even while he was leveraging his policy to build his company, the cash value of the policy continued to grow, and his family was protected if anything happened to him before he was successful.
Pulling a Retailer Out of the Great Depression
James Cash Penny, the founder of the iconic retailer JCPenny, used his whole life policies to keep his department chain from failing during the Great Depression. Even though he had taken the policy as a death benefit to help protect his family, it turned out to be a wiser decision than he imagined. Because life insurance companies were subject to stricter regulations than banks, many of the prominent insurance companies were in much better financial shape when banks started to fail in the 1930s.
Penny took out a large loan against his $3 million whole life policies to purchase inventory, pay salaries, and keep his family business afloat during this difficult time. It took twenty years to fully recover, but his whole life insurance policies helped JCPenny keep their doors open at the time.